Which is the ubiquitous Indian brand? Something that is home grown but yet known all over the world? Well, according to top CEOs across the globe, the Tatas is India's best known global brand. The US$ 100 bn salt to airlines manufacturer has really carved a name for itself in the global market. The group was started in 1868 by Jamsetji N Tata and has now become one of the biggest success stories from India Inc. The group has interests in diverse sectors such as steel, auto motives, chemicals, telecommunication, information technology, beverages, hospitality, etc. Ratan Tata has been responsible for making this family owned business into a professionally managed conglomerate. He is finally stepping down at the end of this year after a 21 year reign at the helm. Cyrus Mistry will now take over the ropes. One of the biggest challenges for him will be ensuring that all the group companies successfully steer through the economic slowdown globally. We wish him all the very best. But since most of the horses in his stable are winners, we don't think he will face too much trouble.