Reebok India Co vs. ACIT (ITAT Delhi)
The assessee paid royalty at the rate of 5% to its associated  enterprise and claimed that the same was at arm’s length basis by  applying the CUP method. The TPO and DRP determined the ALP of the  royalty at Nil on the basis that (a) the approval given by the  Government for payment of royalty did not automatically mean that the  transaction was at arm’s length; (b) the assessee had not furnished a  cost benefit analysis, (c) the technology had in fact not helped the  assessee in earning better margins. It was held that as the technology  had not contributed to the assessee’s profitability and there was no  commercial benefit received, no independent enterprise would have make  payment for royalty for the technology and so its ALP had to be  determined at Nil. On appeal by the assessee to the Tribunal, HELD  reversing the TPO & DRP:
(a) The TPO’s argument that the assessee need not have paid for the  technology as it did not derive any benefit therefrom is not acceptable.  The assessee is free to conduct business in the manner it deems fit and  the commercial and business expediency of incurring any expenditure has  to be seen from the assessee’s point of view. The Revenue cannot step  into the shoe of the assessee and decide what is prudent for the  business. On facts, the very survival of the assessee in the industry  depended upon the licence and technology & know how provided by the  AE. There has been a considerable increase in the sales figures and the  growth in revenue clearly demonstrates the benefits derived by the  assessee from the use of technology;
(b) the payment of royalty was approved by the Government of India.   Though it is not conclusive proof, the said approval of the Government  has to be given consideration while considering the arms length price of  the transaction;
(c) Under Rule 10B(1)/ s. 92C(2), the arm’s length price has to be  determined by one of the five methods which is found to be most  appropriate method. While the assessee rightly considered the CUP method  for determining the ALP, the TPO’s conclusion that the arms length  price of the royalty payment should be NIL without specifying any cogent  basis is not sustainable (EKL Appliances 345 ITR 241 (Del), Ericsson 146 TTJ 708 (Del), ThyssenKrupp Industries 154 TTJ 689(Mum), Dresser Rand 55 SOT 167 (Mum), SC Enviro Agro 143 ITD 195 (Mum) etc followed)
 
 
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